For any blog to be successful and maintain a decent readership, it needs to be updated constantly. Posts should flow beer at a bachelors party, but what happens when the keg runs dry and posts flow about as easily as month old custard?

Posting frequently is important for several reasons. The most important of which are:

1. Search engines love fresh content.
2. It keeps your readers interested and coming back for more.

If your regular posting stops, your visitors will disappear faster than rats abandoning a sinking ship and as we all know, visitors are a blogs most important asset. Statistics show that your regular readers will probably visit your blog for about a week or so before they realize that the blog has gone stale, maybe they will stay subscribed via RSS for about 2 weeks before unsubscribing.

So, what can you do if you hit a dry spell and can’t think of anything to write about? You need to find some inspiration, but where? We all have “celebrity” bloggers that we aspire to be like. Why not learn from them. See what they are writing about and then come up with your own angle. Another option is to break topic and write about something of interest to you, if it interests you then I’m sure someone else will be interested by it too.

Many bloggers make the mistake of trying to stay too focused on their niche or topic. Blogs were never intended for that, news sites were. Break your routine and write about something funny or interesting. Your visitors will be pleasantly surprised and those that aren’t will be more encouraged to leave a comment on your post.

One last point, while posting frequently is important, it doesn’t mean you have to post every day. If you suddenly have a inspirational day and writing comes to you easily, don’t post all the posts at once. Store some as drafts and save up for the next dry spell. Your readers won’t mind if you go quiet for a day or two between posts.